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On the morning of February 2nd at the Long Bien golf course, TaylorMade Golf held a launch event for their new 2024 product line called the Qi10, with the standout feature being a Moment of Inertia (MOI) of up to 10K - a figure that has never appeared in the history of the company's previous product lines. The event attracted the participation of invited guests, partners, renowned golfers, and many media outlets.
The new Qi10 product line from TaylorMade includes Driver, Fairway, Rescue, and Qi Irons club models. This product line has been designed to optimize the moment of inertia (MOI) of the clubs, delivering more stable shots for golfers.
The standout models in the TaylorMade Qi10 product line must be the 3 driver options: Qi10 Max, Qi10 LS, and Qi10. Among them, Driver Qi10 is strategically designed to help players optimize distance and maximize stability. The Qi10 driver has a lower center of gravity and higher moment of inertia compared to other TaylorMade drivers in this category, creating a driver that is well-suited for golfers seeking the optimal combination of distance and stability.
Driver Qi10 Max has a higher MOI = greater stability. The higher MOI helps reduce the twisting and turning of the clubhead on off-center impacts, protecting ball speed and delivering more consistent launch conditions. The stability of the Qi10 Max can provide benefits to golfers of all skill levels, from the everyday player to major champions like Nelly Korda and Collin Morikawa from Team TaylorMade, both of whom have played this driver model in competition.
Driver Qi10 LS is designed for players with high swing speeds who are seeking a solution to reduce spin at impact. With a deep face and large contact area, the Qi10 LS is the choice of many PGA Tour players like Tiger Woods and Tommy Fleetwood.
Golfers holding the new TaylorMade products
With the new Qi10 product line, TaylorMade Golf continues to apply technologies that have been proven on many previous club models. Along with that, they have brought in several improvements that can be mentioned, such as the enhanced construction with the Infinity Carbon Crown. The crown now combines a composite ring, carbon face, and carbon sole, allowing weight to be redistributed to critical locations. This intelligent construction optimizes the necessary center of gravity (CG) to achieve the high moment of inertia (MOI) that suits the needs for optimal launch conditions.
The Qi10 Driver product line, especially the Qi10 Max, introduces a breakthrough clubhead shape, expanding the dimensions from front to back. This unique configuration allows weight to be positioned as far from the CG as possible, significantly enhancing the overall moment of inertia (MOI) of the driver and improving overall stability.
The third generation of the 60X Twisted Face Carbon technology works in harmony to create high MOI for the clubhead. This technology has opened a new frontier in weight savings by changing the material, removing weight from the face, allowing us to move the weight lower and farther back, while maintaining an extremely fast and even more stable sweet spot on mishits.
The launch event for the new TaylorMade Qi10 product line
With significant advancements in club technology and design, TaylorMade Golf has brought forth a product line that helps minimize the effects of off-center hits, which occur very frequently at all levels of golfers, providing more consistency with every shot.
What is MOI?
In golf, the simplest explanation for MOI is Forgiveness. The higher the number, the more forgiving the club, and theoretically, the easier it is to hit. But let's dive a little deeper to understand the scientific principles behind this critical measurement in golf club design.
Definition of "Moment of Inertia"?
For the physicists in the crowd, moment of inertia is a measure of an object's resistance to changes in its rotational motion. There's a crazy formula that goes along with it involving axis, mass distribution, and rotational motion. But since you're here as a golfer, not a physicist, we'll simplify it into a term that has more meaning in your world.
It relates to the clubhead's resistance to twisting when it impacts the golf ball on off-center hits. A clubhead with a higher MOI will resist twisting better than one with a lower MOI. The less the clubhead twists on impact, the more energy that gets transferred to the ball, resulting in better shots and higher performance.
The Design goal of the Qi10 - MOI & Golf
Since off-center hits are a common occurrence for golfers at all skill levels, we turned to MOI to help minimize their impact.
A high MOI means the weight is strategically distributed towards the perimeter of the clubhead, away from the neck. This intelligent weight distribution helps the clubface stay on-line, even when you don't deliver a perfect strike and hit the ball off the center. The result is a clubhead that is less prone to twisting or producing off-center hits, making it easier to maintain control over your shots.
Another way to explain it: The clubhead is moving extremely fast when you swing it and the ball is stationary. If the impact location is towards the toe when the ball and club make contact, the clubface naturally wants to twist open. If the impact is towards the heel, the clubface wants to close. In low MOI club designs, this can lead to all sorts of poor results. With a high MOI head, this effect is minimized and the golfer can achieve more consistent performance on off-center hits.
